ADAC becomes partner of all A.S.O. events Germany
December 18th, 2024
A.S.O. Germany and the ADAC join forces as the ADAC partners up with all three German events from the coming season. The ADAC is supporting the events to showcase the wide range of services it provides for cyclists.
In the future, the mobility club will be the title partner of the ADAC Cyclassics. This applies to both the elite and the amateur races in Hamburg. The club will also support the amateur races in the Eschborn-Frankfurt cycling classic and will be the title partner of the ADAC Velotour. Next year, the amateur race of the Lidl Deutschland Tour will be called the ADAC Cycling Tour. A total of around 25,000 participants will take part in all three races.
The partnership between ADAC and A.S.O. Germany is designed for the long term for all three events.
Gesellschaft zur Förderung des Radsports becomes A.S.O. Germany
December 10th, 2024
The German branch of Tour de France organizer Amaury Sport Organisation (A.S.O.) is now trading under the name of its parent company. The Gesellschaft zur Förderung des Radsports mbH is now A.S.O. Germany GmbH.
A.S.O. Germany GmbH is the largest organizer of cycling events in Germany. Based in Frankfurt am Main, the company organizes the two German races on the UCI WorldTour. The cycling classic Eschborn-Frankfurt and the Hamburg Cyclassics are part of the world's most prestigious race series. A.S.O. Germany also organizes the Lidl Deutschland Tour - the only German stage race in the men's category. In addition to the professionals, 25,000 amateur athletes take part in these three cycling events.
About A.S.O.: Amaury Sport Organisation, a subsidiary of the Amaury Group (owner of sports media L'Equipe), owns, designs and organises top international sporting events. Specialised in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organisation, media and sales of sports events. A.S.O. manages more than 100 events across 37 countries, in 5 major sports: cycling (Tour de France), motorsports (Dakar), mass participation events (Schneider Electric Marathon de Paris, Adidas Manchester Marathon), golf (Lacoste Ladies Open de France), and sailing event TV production and distribution.