Škoda extends partnership with Eschborn-Frankfurt and the Lidl Deutschland Tour until 2028
February 12th, 2025
Škoda, Eschborn-Frankfurt and Deutschland Tour have been partners for many years. Now, the brand has further expanded its commitment: Škoda will be mobilising both bike races until 2028.
When the German pro season kicks off with the Eschborn-Frankfurt cycling classic on 1 May, Škoda will still be at the heart of the action. Škoda is providing its electric SUV Enyaq as the lead vehicle to head the peloton of the cycling elite competing for the prestigious victory in the German UCI WorldTour classic. The race's sports director, Fabian Wegmann, will use the vehicle as a mobile command center and, thanks to modern communication technology, will direct the race from the Škoda Enyaq.
At the Lidl Deutschland Tour, Škoda is involved as the official partner of the Green Jersey for the best sprinter – it is an association that has become a symbol that cycling fans also know from the Tour de France. In addition, Škoda mobilises the bike races and provides a fleet of up to 45 support and organisation vehicles in Germany. The electric SUV model Škoda Enyaq will also be present at the Lidl Deutschland Tour as the lead vehicle of the professional field.
New start for the cycling classic in the center of Eschborn
February 2nd, 2025
The cycling classic on May 1st has been starting in Eschborn for 15 years. Now the town and the cycling classic are moving even closer together: For the first time, the pros will start right in the center of Eschborn. From Rathausplatz, the world's best cyclists will ride through the Taunus hills to the Alte Oper in Frankfurt.
The new starting point is far more than just a symbol. Eschborn's Rathausplatz has been a hotspot on May 1st for years. Thanks to the great commitment of the cultural department of the city of Eschborn, the route festival is held here every year, with which many Eschborn residents show their solidarity with the cycling classics. With the relocation of the professional start from the industrial estate to the town center, this commitment is now being enhanced.
"We want to bring the race even closer to the people. May 1st has been firmly anchored in the region for more than 60 years. This cycling festival is a day to take part, ride and celebrate. Now even more Eschborn residents will get the full race experience," says Matthias Pietsch, Managing Director at A.S.O. Germany.