Press Releases 2025

Škoda extends partnership with Eschborn-Frankfurt and the Lidl Deutschland Tour until 2028

February 12th, 2025

Škoda, Eschborn-Frankfurt and Deutschland Tour have been partners for many years. Now, the brand has further expanded its commitment: Škoda will be mobilising both bike races until 2028.

When the German pro season kicks off with the Eschborn-Frankfurt cycling classic on 1 May, Škoda will still be at the heart of the action. Škoda is providing its electric SUV Enyaq as the lead vehicle to head the peloton of the cycling elite competing for the prestigious victory in the German UCI WorldTour classic. The race's sports director, Fabian Wegmann, will use the vehicle as a mobile command center and, thanks to modern communication technology, will direct the race from the Škoda Enyaq.

At the Lidl Deutschland Tour, Škoda is involved as the official partner of the Green Jersey for the best sprinter – it is an association that has become a symbol that cycling fans also know from the Tour de France. In addition, Škoda mobilises the bike races and provides a fleet of up to 45 support and organisation vehicles in Germany. The electric SUV model Škoda Enyaq will also be present at the Lidl Deutschland Tour as the lead vehicle of the professional field.

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New start for the cycling classic in the center of Eschborn

February 2nd, 2025

The cycling classic on May 1st has been starting in Eschborn for 15 years. Now the town and the cycling classic are moving even closer together: For the first time, the pros will start right in the center of Eschborn. From Rathausplatz, the world's best cyclists will ride through the Taunus hills to the Alte Oper in Frankfurt.

The new starting point is far more than just a symbol. Eschborn's Rathausplatz has been a hotspot on May 1st for years. Thanks to the great commitment of the cultural department of the city of Eschborn, the route festival is held here every year, with which many Eschborn residents show their solidarity with the cycling classics. With the relocation of the professional start from the industrial estate to the town center, this commitment is now being enhanced.

"We want to bring the race even closer to the people. May 1st has been firmly anchored in the region for more than 60 years. This cycling festival is a day to take part, ride and celebrate. Now even more Eschborn residents will get the full race experience," says Matthias Pietsch, Managing Director at A.S.O. Germany.

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ADAC becomes partner of all A.S.O. events Germany

December 18th, 2024

A.S.O. Germany and the ADAC join forces as the ADAC partners up with all three German events from the coming season. The ADAC is supporting the events to showcase the wide range of services it provides for cyclists.

In the future, the mobility club will be the title partner of the ADAC Cyclassics. This applies to both the elite and the amateur races in Hamburg. The club will also support the amateur races in the Eschborn-Frankfurt cycling classic and will be the title partner of the ADAC Velotour. Next year, the amateur race of the Lidl Deutschland Tour will be called the ADAC Cycling Tour. A total of around 25,000 participants will take part in all three races.

The partnership between ADAC and A.S.O. Germany is designed for the long term for all three events.

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Gesellschaft zur Förderung des Radsports becomes A.S.O. Germany

December 10th, 2024

The German branch of Tour de France organizer Amaury Sport Organisation (A.S.O.) is now trading under the name of its parent company. The Gesellschaft zur Förderung des Radsports mbH is now A.S.O. Germany GmbH.

A.S.O. Germany GmbH is the largest organizer of cycling events in Germany. Based in Frankfurt am Main, the company organizes the two German races on the UCI WorldTour. The cycling classic Eschborn-Frankfurt and the Hamburg Cyclassics are part of the world's most prestigious race series. A.S.O. Germany also organizes the Lidl Deutschland Tour - the only German stage race in the men's category. In addition to the professionals, 25,000 amateur athletes take part in these three cycling events.

About A.S.O.: Amaury Sport Organisation, a subsidiary of the Amaury Group (owner of sports media L'Equipe), owns, designs and organises top international sporting events. Specialised in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organisation, media and sales of sports events. A.S.O. manages more than 100 events across 37 countries, in 5 major sports: cycling (Tour de France), motorsports (Dakar), mass participation events (Schneider Electric Marathon de Paris, Adidas Manchester Marathon), golf (Lacoste Ladies Open de France), and sailing event TV production and distribution.

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